Did you know that in 2024 the back-to-school shopping spend for K-12 was expected to be 39 Billion dollars and the spending for back-to-school college students was predicted to hit 87 Billion dollars?
Back-to-school shopping season is huge for many, this is because it involves everyone from kindergarten to college. Don’t forget that it’s not just the students who are needing back to school items, this also includes educators! This can also be a huge season for Personal Shoppers. So, if back-to-school shopping is something you are willing to do, this can be a good way to market your business to clients. You can save them valuable time and take a huge chore off their to-do list!
Potential for Personal Shoppers
As summer comes to an end and school is right around the corner, parents will be trying to find time to get everything done before their kids have to start school, all while still trying to enjoy the last bit of summer that is left. This can include things like doctor visits or checkups, getting the kids back into a sleep schedule, and even tidying up the house for all the upcoming busy mornings.
Back-to-School Marketing Tactics
Here are some things to try, if you want to promote back-to-school shopping as a service offered by your business:
Give a peek at what’s in the stores
Post deals or photos of the supply section of your local stores. You can even share a part of their weekly ad without leaving your home!
Show different stores you are willing to shop for this (Target, Michaels, Walmart, Office Depot, Big Lots, etc.)
Share the current clothing and shoe specials
Share tips, tricks, and hacks
Talk about creative lunchbox ideas and after-school snacks. Maybe your clients would love some ideas or a reminder for a pantry stock-up!
Share some easy dinner recipes for those hectic days when an easy meal is needed! Think of crockpot or instant pot recipes.
Back-to-school content ideas such as room organization tips, after-school activities, or fun DIY projects.
Expand your scope…it’s about more than just pencils
Acquire the supply list for local schools or let clients know you are willing to do so!
Include the “dorm room essentials” or locker decor sections for bigger kids!
Acknowledge that this year may still look different for students – include disinfectants, sanitizers, masks, or remote learning supplies in your advertisements.
Let clients know you can personalize this service (“Just let me know if there are any characters, colors, or themes your kids are into!”)
Offer a back-to-school promo
Back-to-school promotions such as percentage or dollar discounts
Do a Back to School contest for your clients