A social media presence is key for all businesses to attract new customers and engage with existing ones. But, keeping up with managing social media accounts for your business can be a full-time job in itself. From scheduling content to monitoring what's going on across different channels - there's a lot to juggle. Luckily, there are plenty of social media management tools out there that can make it easier.
We've rounded up a few of the top free social media management tools that can help you keep a strong social media presence.
A popular tool for social media management is Buffer. You can select one platform to post on or publish the same content across all of your accounts. You can also select certain times of the day to schedule. Select schedule next and the post will be automatically scheduled for that time. It has a 14-day free trial for its Essentials and Team plans but also a free version that allows for 10 scheduled posts per channel. You'll have to pay to upgrade but we've found their plans to be affordable for a small business.
What's to love about Buffer:
Affordable plans for small businesses
Very easy to schedule posts
Mobile App
Another social media management tool is Zoho Social. Zoho offers analytics, scheduling, a browser extension, integrations, and more. You can sign up for a 15-day free trial for their paid plans. Once the trial is over, they will move you to the free plan and you can upgrade to a paid plan in your Zoho Social dashboard.
What's to love about Zoho Social:
Affordable plans for small businesses
Mobile App
Canva Integration
Our third pick for social media management is Crowdfire. Crowdfire's free plan allows for 3 linked accounts and supports four social networks - X, Facebook, LinkedIn, and Instagram. The free plan doesn't offer the ability to have a custom posting schedule, but the Plus plan does and is affordable at $9.99/month.
What's to love about Crowdfire:
Free and Plus plans are suitable for small businesses
Unlimited article and image recommendations
Chrome extension for sharing articles
Finally, there's Friends+Me. Friends+Me has a free plan that provides you with the ability to connect two profiles with up to 5 posts per queue. It provides a browser extension, desktop app, and mobile app. The free plan also allows for 1 additional team member. Friends+Me doesn't offer bulk scheduling with their free plan, however, the Individual plan has that ability and is only $7.50/month billed annually ($9/month if billed monthly.)
What's to love about Friends+Me:
The Free plan is decent for starting out and offers a slot for a team member
Their Individual plan is affordable for small businesses
Zapier integration (beta)